A Perspective on Media: Today and Tomorrow

news  %tages A Perspective on Media: Today and Tomorrow During the week of June 7, 2016 I had the pleasure attending a talks by the side of with other Public Affairs Officers from a major non-profit organization. We had a digit of highly experienced and insightful speakers. I’ve tried to capture the highlights of their comments here for you. Media Today·      Audiences are disloyal and disaggregated.·      Competition Contemporary Best Practice Tips and Fascinating Facts·      Videos are a growing part of the media landscape. Keep them under 2 ½ minutes with 60 seconds a reasonable general target.·      Defend, but don’t proffer unenthusiastic tales. Don’t give unenthusiastic tales any exposure than necessary/minimal direct rebuttal.o   Insure that all defenders are on the same messages.·      National US media now target the 8thgrade reading level.·      Making the call to the media is surpass than getting the call from them.o   Note but:o   Be George Clooney not a Kardashian.§  George Clooney picks his media spots, a Kardashian or one of their body parts seems to be everywhere all the time.·      Saturday telephone system from 7 AM www.psyopwar.com through 1 PM is the equivalent to midday/weekdays in terms of rating. ·      Tales are essentially in this area Characters (People) who overcome obstacles to achieve a worthy outcome. ·      Key angles for attractive tales:o   Conflicto   Authenticityo   Perspective – become a resource ·      Characteristics of wanted tales:o   You can’t Google them.o   They place the selected standard ahead of their competition.o   It’s new, not the same as previous items.o   Bears in mind that each approver (Exec Producer, News Director, etc.) has their own agenda and biases.·      Tales resonate when:o   They have an emotional connection – compelling personal tales.o   Impact the audienceo   Viewer Benefito   Empower the viewero   Don’t waste the viewer’s time.o   Place a face on the data·      Use digital platforms for videos – e.g. FaceBook·      Types of Today’s Mediao   P          Paid Mediao   E          Earned Mediao   S          Mutual Mediao   O         Owned MediaThe Prospect of Media·      The prospect of media is immersive and visual. The NY Times cardboard viewer is a preview of what is to come. People want to engage more of their senses to be a part of the proceedings rather www.psyopwar.com than just a viewer.Photo Source: http://www.toublanc.info/newsboy/newsboy-clip-art-public-domain

We were also found by phrases:

  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow
  • news  %tages A Perspective on Media: Today and Tomorrow

Leave a Reply

Your email address will not be published. Required fields are marked *

*


nine − = 3

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>