State Department to Lead New Global Counterterrorism Communications Office

State Department to Lead New Global Counterterrorism Communications Office The White House issued an Executive order on March 16, 2016 establishing the Global Engagement Center (GEC) “which shall lead the coordination, integration, and synchronization of Government-wide communications activities directed at foreign audiences abroad in order to counter the messaging and diminish the shape of global terrorist organizations, including the Islamic State of Iraq and the Levant (ISIL), al Qa'ida, and other violent extremists abroad” (See: https://www.federalregister.gov/articles/2016/03/17/2016-06250/developing-an-integrated-global-engagement-center-to-help-government-wide-counterterrorismand  http://www.state.gov/r/pa/prs/ps/2016/01/251066.htm)Here are a couple of highlights of GEC’s responsibilities taken from the Executive Order:1.     coordinating, integrating, and synchronizing all public communications of the United States Government directed toward foreign audiences abroad in order to counter the messaging and diminish the shape of global terrorist organizations and other violent extremists abroad;2.     identifying, engaging, employing, or acquiring the best available talent across the U.S. and from global private sectors, academia, and somewhere else to help the Center's mission;3.     identifying shortfalls in any U.S. capabilities in any areas relevant to the Center's mission and implementing or recommending, as appropriate, necessary enhancements or changes; and4.     (developing, supporting, and sustaining networks of governmental and non-governmental partners, to provide original content and disseminate messaging products to foreign audiences abroad and to make, develop, and sustain effective clear different narratives consistent with U.S. policy objectives.The order also indicates that other departments are to cooperative in this venture.What does this mean to the MISO Community?For one thing it’s recognition of a worldwide communications challenge that needs to be globally managed. It also properly recognizes that communications outside the US is a diplomatic job and puts the onus where it belongs.Conceptually at least this may mean an opportunity for members of the MISO community to be loaned out for TDY to help out. This may also mean that appropriate MIST teams may find themselves engaged with a fledgling entity.In any event, it looks like a reasonable way to approach a growing challenge. Why the Gecko? Well GEC seemed to lend itself to the acronym and the linkage - after all, many people had quite a bit of fun with the swap of PSYOP for MISO. (Photo Source: www.geico.com)

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PSYOPing Convoys – Any Suggestions?

PSYOPing Convoys – Any Suggestions?  Normally my postings are in ‘transmit mode, that is I’m sending information and/or opinion and analysis. Today’s posting is a bit different. I’m asking for some suggestions. Recently I was working a CPX where the scenario called for non-kinetic measures to be applied hostile to a convoy to encourage them to turn around before kinetic measures were taken. The scenario was written before I arrived on the scene so all I could realistically do is to work with what was given.Small country wherein an Army officer had the loyalty of several brigades. One of those brigades was slated to go from its home location to the capital city as a part of an attack to dislodge the government.The scenario I was given said “there were leaflets on the ground”, etc.Other facts included that this particular army had no anti-aircraft capability other than small arms and RPGs. The convoy had only one route by the side of the MSR.My op was sweet simple. Rotary wing aircraft dropped leaflets on the convoy’s route with some of them really falling over the vehicles (remember this is make believe). Of course the convoy continued on until a couple of F18s took out the lead element.I’ll be replaying this scenario in the near prospect and would appreciate any suggestions from the field.

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To Lealet or Not To Leaflet – That is the question!

To Lealet or Not To Leaflet – That is the question! Leaflets and loudspeakers go together like “hearts and minds”. Are they as universally successful as some PSYOP/MISO experts would like us to believe or is their use over rated? The MISO world is well-known for, as I call them, “Give up Now and Beat The Rush” campaigns. The classic campaigns in Iraq were touted as resounding successes and we have probably littered the landscape in nearly every conflict we’ve been in. (see: https://news.google.com/newspapers?nid=1915&dat=20030201&id=bp5GAAAAIBAJ&sjid=3PgMAAAAIBAJ&pg=2995,18570&hl=en)The US is not the only country engaged in leaflet operations. The Koreas have traded leaflets over their borders for decades and even Israel has gotten into the act (see: http://www.slate.com/articles/news_and_politics/explainer/2006/07/im_covered_in_leaflets.html)Are we caught confusing Measures of Performance (MOP) with Measures of Effectiveness (MOE)? MOP would be the digit of leaflets dropped and MOE is what happened afterwards. How many enemy (or friendly) behaved in the manner prescribed by the leaflets.In some conflicts such as Afghanistan the illiteracy rate is very high. Consequently leaflets cannot contain terms. Given the culture abyss that exists between East and West – can effective leaflets be conceived that work on illiterate populations?Sometimes leaflets lacking terms are like jokes you don’t get. While the reference website for this week’s picture is not necessarily in the best of taste, the meme captures my feelings sweet well.I’ve been caught up in a digit of exercises while serving and thereafter. Generally the faithful leaflet is called into service in just in this area all of them. Are they useful in some situations – of course, are they the PSYOP silver bullet?I reckon not.(Photo source: http://www.quickmeme.com/Psyops-Leaflet-Drop)

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Building A Task Force? Start at the top.

Building A Task Force? Start at the top.One thing in this area the military and that is you can count on a manual or a Standard Operating Procedure (SOP) for just in this area anything. Whether it’s marching or filling out a form, there’s sure to be a document around to tell you how to do it.So – why does it often make sense not to even open the book?I’m on assignment where we are simulating the personnel of a MG that has been hastily assembled in response to a quandary in a foreign country. As typical, I’m the IO SME and the task of establishing the nature of the MISO task force falls to me.My starting point was the probable rank of the Task Force (TF) CDR and a SWAG (Scientific Wild Ass Guess) as to the comparable size of the MISO unit. Having had many years of production with real and notional Task Forces as well as a perspective on their size and leadership through the years, my gut feel is sweet excellent and, as it turns out, backed up by doctrine as well.Over the years I’ve learned some valuable lessons. One of those is that success on a personnel may be due in part to your ability to gain access to the right meetings and working groups and to be able to hold your own in these groups. Sending an exceptionally talented officer who is too junior in rank might work in the commercial sector, but not in a senior center of operations.I recall that my boss in Bosnia was an 06, while I was a humble 05. He felt that access to the GOs was so vital to the ultimate success of the unit that he insisted on billeting with them at the NATO HQ while I was ‘with the troops’ on the other end of town.Turns out that he was right as some battles where just to get in and see the right person to able to state your case. Access was very much based on rank rather than competence.Reader input is encouraged.

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The 2016 Super Bowl and PSYOP

The 2016 Super Bowl and PSYOPI’m probably the last guy in the world to use sports analogies and I duly apologize to my non-US readers – but the 2016 Super Bowl was a fantastic example of PSYOP. The ‘smart money’ was on the Carolina Panthers and their astounding Quarterback, Cam Newton, to best the ‘ancient-time’ Denver Broncos and their fading leader, Peyton Manning. Manning was, after all, the oldest QB to play in a super bowl.(Score Photo Source: http://www.nfl.com/scores While Denver had a excellent defense, the Panthers were touted as an all around surpass team. After all, they had a 16/1 confirmation and had won a digit of games in blow-outs during the season, while Denver had some real squeakers to make it to the Super Bowl. Their young and mobile QB was 6’5” and weighed in at 245 pounds – larger than ‘normal quarterbacks. (See: http://espn.go.com/blog/statsinfo/post/_/id/111444/sizing-up-cam-newton)A key military principle is that the advantage goes to the defender. Does this mean that a excellent defense will counter a fantastic offense? Perhaps, but not by itself.In the case of the Super Bowl we had kinetic PSYACTs. QB sacks and mandatory fumbles combined to rattle the seemingly always-confident Newton. Perhaps it was because Carolina had not faced such a excellent defense all season, or perhaps Newton is too young and inexperienced in the NFL to deal with setbacks or perhaps the Super Duper Super Bowl stage was too huge.Here’s a shot of Cam Newton during the Star Luminous Banner (source: http://thebiglead.com/2016/01/13/panthers-fan-writes-epistle-to-editor-to-instruct-panthers-on-genteel-national-song of praise-propriety/)Here he is walking off the field. Clearly a general who has been defeated, perhaps by himself. His counterpart, Peyton Manning was not much of a star, but he was the general of the winning ream.  (Source: http://profootballtalk.nbcsports.com/2016/02/07/cam-newton-exits-post-game-press-talks/)PSYOP can work in many settings – even in sports!

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PSYOP and Commercial Influence: Another Perspective

PSYOP and Commercial Influence: Another Perspective I was attending a training session for the DOD Employer Help to Guard and Reserve (ESGR). During the session I was questioned to give an impromptu introduction into “Marketing”. Since there is an on-going conversation as to the similarities and differences between commercial shape (marketing, sales & Public Relations) and PSYOP/MISO, I plotting I would share the essence of that presentation in this posting.I view the commercial shape world as three complementary functions: Public Relations (PR), marketing and sales. Unlike the military where the reporting structure is clear, this is sometimes not the case in the commercial sector. I have been in organizations where Marketing, Sales and PR each are headed by Vice Presidents and report to the CEO. In other places Marketing and PR are combined.PR has a clear mission: communicate the organization’s messages.Sales also has a clear mission: breed revenue.Marketing’s job is primarily to help sales, but can also provide help to PR.In the military world Public Affairs (PR) is the CDR’s voice to the media. They get to target audiences both foreign and domestic through the media. PSYOP, for the sake of discussion, has the marketing and sales missions.In this case I equate sales to “Face to Face” communications. PSYOP teams are in direct, personal contact with the population and take on the role of a sales force.MISO forces make products that are used in the media and are used directly with the population. MISO can buy or trade for photograph space or announce time. They can, as do commercial entities, hire contractors to write white papers, articles and OpEd materials in help of the CDR’s messages. (Note: this post is not meant to chat about issues of sourcing and attribution, but rather only the techniques. MISO also makes leaflets (sort of like commercial brochures), posters, comic books, etc.Commercial entities are making aggressive use of Social Media with an emphasis on FaceBook and Twitter. Strikes me that PA is the right military specialty to take the CDR’s messages through Social Media. I’m not quite sure that MISO doctrine has caught up with MISO’s role in Social Media and invite knowledgeable readers to chime in here.The point of today’s entry is that there are valid comparisons between commercial shape and PSYOP/MISO. They may not be exactly right – but they certainly can clarify MISO to CDR and other stakeholders.

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Rules for Playing On the Islamic Home Field

Rules for Playing On the Islamic Home FieldWith the 50th Super Bowl around the corner, sports metaphors abound this time of year. The PSYOP Community finds itself playing in ‘home fields’ around the world. Many of today’s AOs are in the Islamic world, an area of the world and a culture that are foreign to many of us.I had the fantastic pleasure of attending a lecture sponsored by the Safe Communites Institute, a part of the USC Price School of Public Policy. The speaker, Dr. Doron Pely is the Executive Director of the Sulha Research Institute (see: www.Sulha.org) and a colleague of mine at TALGlobal (www.talglobal.com).While we are taught that it’s often perilous to generalize, sometimes an educated, Kentucky windage leveraged analysis is a surpass house to start than one of ignorance. Today’s posting is a synthesis of the hour and half lecture. The data upon which it is based comes from a few sources. The essence is a comparison of perceptions of Israeli’s by Palestinians in the West Bank and Gaza Strip and vice versa – the perception of Arabs of the West Bank and Gaza Strip by Israelis. Arabs gathered Arab perception data while Israelis collected Israeli perception data.The yucky generalization is that these perceptions will closely align with perceptions of the “West” by Islamic populations in areas of conflict, especially those AOs with active military operations. How does the target consultation perceive you?According to the research, the West is viewed with the subsequent descriptors:·      Terrible, dishonest and uneducated.·      Cowardly and cruel.·      Violent with a lack of pity.The research also indicated that the West is perceived as lacking understanding of Islamic culture and lacking in empathy. This last point is vital because empathy is a vital prerequisite for conflict resolution.Research also showed that the Palestinians were split sweet evenly as to whether they felt it was beneficial to achieve a peaceful agreement. This point means that most Islamic conflict AOs will start with the West playing bump-up in gaining the trust and confidence of the population. The New “Normal”Those of use who have studied psychology in Western Universities learned the classic Maslow hierarchy of needs as shown below. (Diagrams courtesy of Sulha Research Center)But, the Sulha Pyramid below shows a juxtaposition that is fundamental to understanding Islamic culture. Notice that the basic physiological needs are in the middle of the pyramid with Honor & Admire needs as the base and Belonging as the second layer. Prior to wrapping up, let me offer the best practices provided in the lecture.1.     Mind the rituals.Small cuts won’t cut it. Building trust and respecting the process is a key to success.2.     Watch the state of Honor.Honor as fundamental in Islamic culture as fundamental as food and drink in the West.3.     Mind PrecedentsJust as you would with a court case, do some research to validate that what you want to do now has been done in the past.4.     Remember your role.A vital hint is that those with power ‘pull’ while those who perceive themselves as victims will ‘push’. Pulling implies indirect pressure.5.     Keep the constituencies in mind.Consider each party’s perspective.6.     Use creative reframing.Constantly insure that you are in empathy with the process while framing your positions.We in the PSYOP community need to be lifetime learners, sometimes this also means we need to search for new perspectives that help us optimize our hard work in diverse AOs.Reader input encouraged!

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Narratives and Messages – Key to Influence & Counter-Influence

Narratives and Messages – Key to Influence & Counter-InfluenceFocus is a key to shape success. Unless you know your messages and that of your opponent, you will not succeed. A narrative often forms the core of an enemy’s attraction. For example, Qulliam, a UK based reckon tank characterizes the ISIS narrative as: “Islam is under attack and we must defend it”  (see: quilliam.org; Countering Islamist Extremist Narratives: A Strategic Briefing, January 2016).Quilliam also reports that “ISIS publishes more than 30 unique pieces of propaganda each day, and its broader narrative can be stratified into six sub-themes: Brutality; Mercy; War; Victimhood; Belonging; and Utopianism” and argues that “Only by countering the broad Islamist narrative, and how ISIS uses it in its propaganda to radicalise and recruit, will we be able to make progress in our foreign policy priorities for pursuing peace and stability in the region.”Developing an effective counter narrative requires an in depth understanding of the basis for the target narrative as well as a keen grasp of the communications media and vehicles use to shape target audiences. Naturally language and credibility are key as well as the ability to raise issues with the enemy narrative while not denigrating the base documents upon which the enemy alleges that the narrative is based.While Quilliam may argue that an attack on the broadest of narratives is the most logical starting point, an different approach might be to address sub-themes through a family of messages for each sub-theme and building up a case with the attack on the broader narratives. The report noted above has some brilliant references and examples and is worth your time to check out. As always, reader input encouraged.Photo Source: http://www.penguin.com/book/moby-dick-by-herman-melville/9781101100431

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Case Studies & PSYOP

Case Studies & PSYOPThe beginning of a New Year is always a time to reckon in this area new perspectives. One of the staples of business education is the case study. Sometimes referred to (at least in the olden days when I went to school as the Harvard Case Method (see: https://hbr.org/store/case-studies?cm_mmc=cpc-_-google-_-domestic-_-cases&referral=02276&utm_source=google&utm_medium=cpc&utm_campaign=dom_cases&gclid=CPKZo4iokcoCFUhcfgodY4QCBQ) The students received a mini-booklet that described a company. By design it included financial statements, marketing information and panoply of other stuff. Your job as the student was to figure out what was incorrect with the company and offer your recommendations on how to fix the company.I had one entrepreneurial professor during my MBA program at Babson College who gave us an assignment on a case study with a different slant. Our job was not to solve the company’s problems, but to get the consulting contract wherein the company would pay us to solve their problems.This assignment required a whole different set of skills and, in retrospect, formed some of the basis for my starting and running my own successful consulting business.One of my sources directed me to a LinkedIn piece which in turn directed me to an article: “Russian Propaganda, Disinformation And Estonia’s Experience – Analysis (see: http://www.eurasiareview.com/04102015-russian-propaganda-disinformation-and-estonias-experience-analysis/, which is also the photo source).The content of the article is sweet excellent – but I am referencing it as a potential tool for PSYOP/MISO education. Given the range of contemporary and potential adversaries and AOs, it is incumbent on us to develop the processing of thinking for PSYOPers.I would point to regionally-oriented on-line sources as a way to do this. The site referenced above seems to be a excellent one and I’m sure that there are others as well. In particular I feel we should be leveraging this type of implementation to stimulate the student plotting process and to learn in this area other parts of the world notably Asia, Africa and Latin America.Reader input encourage and the best and brightest of New Year’s to all y’all!

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Happy Holidays And A New Approach to Veteran’s Unemployment

Happy Holidays And A New Approach to Veteran's UnemploymentGreetings,I don't generally promote causes of any type, but helping our fellow unemployed Veterans succeed in life is a cause we can all shape on. Most of us have been unemployed at one point or another and learned the hard way that there are no simple solutions.A very trusted colleague of mine is one of the founders of V.E.T.S., a new approach to matching veterans with teams where they can thrive.Here's their pitch:We did it! V.E.T.S. made its promised year-end, tax-deductible donation campaign to automate our culture measurement and employment process.Yes, it’s an incredible capability you’ve never heard of. Please, take a look at gofundme.com/VetsWhoFit. You'll see our work's details on VetsWhoFit.org.Gifts should be in this area improving lives. Nothing's more vital (after family) than helping people join teams where they fit in for rewarding work! Get that part right and the rest of life goes much surpass. We can make those matches with solid analysis rather than guessing or stereotypes. This is especially vital for young veterans (our cause) but works for everybody.Now, it's time for your help as you also help yourself. Please, please strongly consider including us amongst your holiday donations and also spread the word by using all of the options below to enlist your family and friends. — Our Reward Levels give you this job culture matching service, for life! You also have choices to bring family and friends with you. Please look for those choices on the GoFundMe page.For those of us with nothing left to donate after staying afloat, we get it because we've been there. So here's what you do: go to your friends, parents and older relatives with the truth that the V.E.T.S. process will revolutionize the way people find rewarding jobs and student bodies. Look at the small GoFundMe video for details. Help now could lead to your marvel job later, especially if you're just starting out. Really! So consider the messages below and mention us over the holidays.You can also help by subsequent us on Twitter (https://twitter.com/VetsNp)  and liking us on Facebook (https://www.facebook.com/VETS-1510479515918591/)  to stay contemporary as we pursue this marvel!Thank you for taking time to help this very vital mission. We look forward to helping our veterans across the country find places on fantastic teams where they'll fit in after serving us so well.Merry Christmas,EdA-10 Warthog callsign, 'Jefe' And here's the link and the photo source: https://www.gofundme.com/VetsWhoFit 

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That Old Time Religion – A Daesh Antidote?

That Old Time Religion – A Daesh Antidote?The NY Times of 21 December 15 ran an OpEd piece free “A Medieval Antidote to ISIS” (see: http://www.nytimes.com/2015/12/21/opinion/a-medieval-antidote-to-isis.html, which is also the picture source.)The article was written by Mustafa Akyol, who is a self-described lenient Muslim. While many of us are familiar with our own religions and many others, I suspect that not many of us are familiar with “Murjia” or irja. Adherents to this variety of the Islamic religious conviction are simply called “postponers” because they believe in a pluralistic, tolerant form of Islam.Many religions are not standardized. They run from the strict, conservative approach to the laws espoused by the religious conviction to the more reform or lassiez faire who adopt more of a buffet approach where they take what they want in terms of religious guidelines.Many in the PSYOP/MISO Community regard the war on Daesh as one of competing philosophies and ideals. Is it reasonable to assume that an approach based on lesser-known aspects of a religious conviction can be used to persuade zealots and jihadists to become more moderate? While I don’t reckon either a past or a logical argument will win over these extremists, I do believe that it may be possible to show existing moderates or undecided followers that there are past and less violent ways to follow their religious conviction.Here, as with other campaigns, it would be necessary to use credible spokes people to use and inside out approach so that people within the community are trying to shape their co-religionists rather than outsiders promulgating this philosophy.The last paragraph of the article sums up its perspective nicely:“Aware that irja is its theological antidote, the Islamic State presents it as a lack of religious piety. It is, but, right piety combined with humility — the humility that comes from honoring God as the only judge of men. On the other hand, the Islamic State’s zeal to dictate, which it presents as piety, seems to be driven by arrogance — the arrogance of judging all other men, and claiming power over them, in the name of God.”

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Academic Research and PSYOP – Can It Help?

Academic Research and PSYOP – Can It Help?There is no doubt that the terrorist is today’s enemy. The global violence stretching from Paris to San Bernadino, CA is proof clear of this. Modern day PSYOP has proven generally ineffective in production with this amorphous and ruthless enemy. We all quote the maxim “We’re always ready to fight the last war.” How can we approach PSYOP for Counter-Terrorism?Consider the subsequent:“Measuring the effectiveness of counterterrorism hard work requires detailed problem analysis to quantify the specific behavioral problem sets and to identify the enablers (i.e., conditions, who is doing what, etc.) The goal is to gain a surpass understanding of the problem, so precise solutions (both preventions and interventions) can be developed for implementation. Program goals that are measurable end-states help assess the impact the program is intended to have, while supporting PSYOP objectives focus on the measurable means to attain them. Series objectives provide the comprehensive strategies necessary to achieve the goals and objectives by focusing on the knowledge, belief and intermediate behaviors required from each of the identified target audiences”(Source: https://www.academia.edu/19076334/Comprehensive_Psychological_Operations_PSYOP_Assessment_and_Evaluation_in_Counterterrorism_Efforts)The author is a rare amalgamation: PSYOPer and Scholar. MAJ Seese’s work, like that of COL (R) Al Paddock, COL, (R) Bob Schoenhaus and others can provide food for plotting as we go through the 21st century.Check out: https://independent.academia.edu/GregSeeseThere is a crying need for independent research and analysis in the PSYOP community. It would be appropriate for the “Schoolhouse” (JFK Unique Combat Center and School) to act as a catalyst, sponsor and repository for this needed research. Reader input on ways we can expand our intellectual horizons in these challenging times is very much appreciated.Photo Source: http://fordschapellc.org/event/kindergarten-graduation-cap-and-gown-pictures/

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Lessons From the ISIS Propaganda War

Lessons From the ISIS Propaganda War I am a huge fan of the Economist Magazine. I like it mostly because it’s not an American view, but a remnant of more objective journalism. Towards the end of my tour in Sarajevo I was able to buy the Economist at a local newsstand. I called it ‘the answer key’ because I learned what really happened in Bosnia the week before. Something I couldn’t really do even though I was there.I take a pile of magazines on trips. I call it “One Way Reading” because the magazines only go one way and are discarded before I restore home. I clip articles and tuck them away in my briefcase for later reading.On my latest trip last week I cam across an Economist article from August 15, 2015 free “The Propaganda War” (see : http://www.economist.com/news/middle-east-and-africa/21660989-terrorists-vicious-message-surprisingly-hard-rebut-propaganda-war, which is also the photo source). The article provides some analysis that is relevant and appropriate for the PSYOP/MISO Community.First of all the article clarification that many of the ISIS messages are loathsome to Western audiences. Beheadings, drownings, and other macabre methods of torture and execution are repugnant to Western audiences.But, they are not designed to attract those audiences, but rather mainstream media attention so that the metaphors gain exposure and perhaps even credibility far in excess of the original.The article also clarification that ISIS has excelled in their video production skills and in their ability to get to wide audiences through Social Media and leveraging traditional media coverage. Their production is also impressive. The article noted a week’s worth of production included 123 media releases in six languages with nearly 20% of them video (as reported by Aaron Zelin of the Washington Institute for Near East Studies.Another key point was that a major line of emphasis was clear. Portraying the utopian Caliphate lifestyle and the ‘excellent’ things they were doing with smiling children, new schools, hospitals, etc. In other terms – Civil Affairs projects (or at least the depression of the projects).Brookings was quoted as adage that the clear metaphors were what kept them in power.The bottom line for PSYOP/MISO is that we need to be with you why the enemy is successful and adopt some of their lessons as our own. I should point out that defeating the enemy propaganda machine is not a simple feat.A amalgamation of military success hostile to them combined with removing the underlying attraction to recruits is the only way to defeat them and clearly not a small time nor single nation mission. Unraveling the Gordian Knot of issues in the Middle East and facing Muslims around the world appears to be a multi-generational effort. But, “A journey of a thousand miles starts with a single step. “Lao-tzu, The Way of Lao-tzu. Chinese philosopher (604 BC - 531 BC)

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Culture Clash: Silicon Valley Versus Veterans

Culture Clash: Silicon Valley Versus VeteransNormally I keep my postings to the PSYOP world, but as we know, these are not ‘normal times’. As a volunteer for the DOD ESGR I get to visit units and employers. Sometimes ESGR is on the agenda as a major speaker and other times we’re a ‘vendor’ like other organizations whose mission it is to serve veterans.Last week I had the occasion to attend a “Veteran’s Resource” event hosted by a major Silicon Valley firm. They might it quite clear that this was not a job honest, but a house where veterans could learn skills needed to help land them a job in today’s job market. Services included resume assess, mock interviewing and more.Before I address LinkedIn and Facebook – I’d like to share two areas where the military culture sharply diverted from the culture of Silicon Valley. One of the more recent 20ish veterans mutual the subsequent:Collaboration – in the military we are used to working together to accomplish a mission and take care of our ‘buddy’.  In Silicon Valley I couldn’t believe it when someone else took credit for my project right in front of me.Promptness – the military teaches us that timing is vital and you needed to be counted on to be where you are supposed to be on time. This individual typically arrived a meeting 15 minutes early only to find that many colleagues didn’t arrive until 15 minutes AFTER the scheduled start time.Let me save you a day’s worth of your time: most jobs today are still based on networking and prospective employers will be checking your bona fides on LinkedIn while checking your excellent judgment on Facebook.LinkedIn is a recruiter’s best friend and you need to be sure that your LinkedIn profile is optimized. Here are some tips existing by information security vendor FireEye:1.     Pick a professional and engaging photo. No cuteness – no dog.2.     Make sure your 120 reputation headline is accurate and describes what you do in a creative way.3.     Be certain your e-mail address is right and is the one you check the most frequently.4.     Use the summary to provide some additional details in this area yourself, your goals and actions.5.     Have a credible but not lengthy work history. Make sure it is in synch with your resume. Don’t go beyond 10 or 12 years.6.     Get recommendations – they help your reputation and build credibility.7.     Join Groups as a way to keep up with your profession and build credibility.8.     Be complete to include your education and your volunteer work.LinkedIn is for business and FaceBook is a social site. Your integrity and professionalism are on spectacle – so be insightful as to what you post and others post on your page.Before closing, let’s take a moment and reckon in this area our French colleagues. We and our history owe them a debt.Photosource: https://www.jobcast.net/how-to-choose-your-social-recruiting-specialty/

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