This entry marks the 500th entry into the PSYOP Regimental Blog. In December 2007 I took electrons in hand in a way that I hoped would help to advance the state of Psychological Operations (PSYOP). As the then Honorary Colonel of the PSYOP Regiment of the US Army I plotting it was my duty to use my writing talents to highlight develops in PSYOP now referred to in US doctrine as Military Information Help Operations (MISO). At first I plotting this auspicious 500th post should wax eloquently in this area the last ten years and offer some Gandalf like insight into the prospect as expressed by the past. Then I realized that while I write the Blog party because I like to, I write what I want because, someone has to.One of my favorite authoritative publications is the Economist. On July 7 they published an article “the Islamic State nears its end” (see: http://econ.st/2ufdHlZ, which is also a photo source). The article addresses Mosul, www.psyopwar.com Iraq of today and how the failure to heed lessons learned from previous failures in Iraq (and somewhere else) may lead to yet other variations of jihadist or bias. The Economist has no illusions that a military victory is not an end, rather it is a beginning. Just because an enemy force does not have a of ground to call its own, doesn’t mean that it is defeated.Task and Purpose, another one of my favorite sources, in black and white an article covering the interview that SecDef Mattis had with an enterprising High School student (see: http://taskandpurpose.com/high-school-interview-james-mattis/; another photo source). One of the key points he made during that interview was “I don’t care for ideological people. It’s like those people just want to stop thinking,” Mattis said. “I reckon ideologies can be countered by showing people a surpass education and hope for the prospect by learning how to get by the side of with one another. And for all of our problems in our country, we’re probably still the best example of that in the world.”The SecDef knows that www.psyopwar.com ideologies are not defeated with guns, rather these evil thoughts only fall by the wayside when they are no longer relevant and abandoned by their former believers.Helping audiences recognize that democracy and the freedoms of speech and religious conviction that come with it provide a lifestyle in which individuals, families and communities can thrive is a major step forward to eliminating terrorism. Helping convince people is what we in the PSYOP community do. I hope that the Regimental Blog, in it’s nearly 10 year and 500 posting history has had a small part in furthering that goal.