Any normal person on a two week vacation in Europe would not take time out to do a PSYOP Blog – but then again perhaps a right PSYOPer is not quite normal. It’s one thing to speculate in this area the media environment in a location and it’s quite another to visit that location and get a look on the ground. I had the opportunity to spend several days in Rome in early September 2016.The addiction to mobile phones and to FaceBook in particular appears to be an global phenomenon. In wandering through Rome in shops and tourist spots alike, nearly everyone was glued to their buzz.Entrepreneurs were selling mobile buzz clamps attached to ‘selfie sticks’ and to tripods so that tourists could capture their latest adventures. Of greater interest was the fact that nearly every buzz I could take a look at was set to FaceBook.It seemed like everyone - couples, individuals, taxi/limo drivers, etc. were all hooked on FB. While the www.psyopwar.com prevalence of the people were in the 30s and 40s, the FB addiction was not limited to those under 40 as ‘even’ seniors were updating their status.Moving afloat to our cruise ship, either the price of shipboard internet access is lower (at least in proportion to other expenditure) or the need for constant connection is stronger than it was in 2010 when we took our last cruise because nearly everyone has their mobile buzz with them – even at sea!Not to be outdone the cruise line encourages people to update their FB status and share their photos on FB, Twitter, etc.Of course, Rome is not a predictable location, and probably not a house where we would engage in PSYOP or MISO, but, the addiction to mobile phones and Social Media is a vital factor in winning the cyber shape battles of the prospect.While Social Media is a mostly benign way for people to communicate, let's not lose sight of the potential for harm or evil as well. We are all mindful of the fact that airplanes were not considered weapons www.psyopwar.com until 15 years ago today.