The Varsity of Propaganda: The Publicity Department of the CCCP – 中共中央宣传部 [zhōnɡ ɡònɡ zhōnɡ yānɡ xuān chuán bù]

The Varsity of Propaganda: The Publicity Department of the  CCCP - 中共中央宣传部 [zhōnɡ ɡònɡ zhōnɡ yānɡ xuān chuán bù] While we often go to fantastic lengths to disassociate PSYOP from Propaganda, we recognize that it is vital to study the hard work of others to shape their target audiences. The Economist of June 25, 2016 featured an article “Who draws the party line?” (see: http://www.economist.com/news/plates/21701169-xi-jinping-sends-his-spin-doctors-spinning-who-draws-party-line, which is also the photo source.The article describes the Publicity Department of the Central Committee of the Communist Party. It’s shape on the kind of massive scale you would frequent with the People’s Republic of Plates (PRC). According to the article the Department “around $10 billion a year trying to get the Chinese government’s opinions into foreign media outlets.” The Department directly or indirectly ‘supervises 3,300-odd television stations, nearly 2,000 newspapers and nearly 10,000 periodicals.” And churns out nearly 500,000 pro-government tweets a year!The article goes on to describe some of the political machinations associated with the Department. They talk in this area how the Department has to “keep pace with the chancing political requirements of its boss”.From a MISO community perspective, I wonder how much overlap and exchange there is between the Department and those exciting with MISO in the People’s Liberation Army. One could argue that since the PLA and the Department both serve the Party and of course, Xi Jinping, Plates’s president, shouldn’t these entities be able to go people between them to broaden each other’s horizons?The article concludes: “Like media organizations everywhere, the Publicity Department is struggling to keep pace with changing consumer demands. Unlike most such organizations, it is also having to keep pace with the changing political requirements of its boss, Mr. Xi. As an institution, these have made it more vital than it was.”It’s nice to know that consumerism is befuddling to even the largest shape organizations.

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A Perspective on Media: Today and Tomorrow

A Perspective on Media: Today and Tomorrow During the week of June 7, 2016 I had the pleasure attending a talks by the side of with other Public Affairs Officers from a major non-profit organization. We had a digit of highly experienced and insightful speakers. I’ve tried to capture the highlights of their comments here for you. Media Today·      Audiences are disloyal and disaggregated.·      Competition Contemporary Best Practice Tips and Fascinating Facts·      Videos are a growing part of the media landscape. Keep them under 2 ½ minutes with 60 seconds a reasonable general target.·      Defend, but don’t proffer unenthusiastic tales. Don’t give unenthusiastic tales any exposure than necessary/minimal direct rebuttal.o   Insure that all defenders are on the same messages.·      National US media now target the 8thgrade reading level.·      Making the call to the media is surpass than getting the call from them.o   Note but:o   Be George Clooney not a Kardashian.§  George Clooney picks his media spots, a Kardashian or one of their body parts seems to be everywhere all the time.·      Saturday telephone system from 7 AM through 1 PM is the equivalent to midday/weekdays in terms of rating. ·      Tales are essentially in this area Characters (People) who overcome obstacles to achieve a worthy outcome. ·      Key angles for attractive tales:o   Conflicto   Authenticityo   Perspective – become a resource ·      Characteristics of wanted tales:o   You can’t Google them.o   They place the selected standard ahead of their competition.o   It’s new, not the same as previous items.o   Bears in mind that each approver (Exec Producer, News Director, etc.) has their own agenda and biases.·      Tales resonate when:o   They have an emotional connection – compelling personal tales.o   Impact the audienceo   Viewer Benefito   Empower the viewero   Don’t waste the viewer’s time.o   Place a face on the data·      Use digital platforms for videos – e.g. FaceBook·      Types of Today’s Mediao   P          Paid Mediao   E          Earned Mediao   S          Mutual Mediao   O         Owned MediaThe Prospect of Media·      The prospect of media is immersive and visual. The NY Times cardboard viewer is a preview of what is to come. People want to engage more of their senses to be a part of the proceedings rather than just a viewer.Photo Source: http://www.toublanc.info/newsboy/newsboy-clip-art-public-domain

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A PSYOPerator Has to Been More Than PSYOP Qualified

A PSYOPerator Has to Been More Than PSYOP Qualified One of the reasons I like working exercises is that they are a way to see what you can do and what you can’t do. A couple of weeks ago I served as the IO Role Player in an implementation simulating assisting a country with some disaffected military and political issues. This required me to act as the Personnel IO Officer, but more importantly I’m in the weeds of the MISO help to the operation. While the scenario and MESL are both pre-written, sometimes the Implementation Director throws a curve ball. During the last implementation I had to plot a MISO from scratch. Of course I had to figure out the MISO part – but there were other things I had to do and know before I could even approach the MISO component.First I had to reckon like the CDR. No matter how detailed the CONOP, or how many briefings are given and received, there is always something that is left out and you need to be with you the hidden or implicit elements of the huge operation and your piece of it.You need to be comfortable with mapping the main operation and your piece. In our world this may also mean understanding the nuances of the terrain and the weather as they might effect leaflet drops or telephone system wave procreation.We also need to be with you the information and digital battlefields. This means meaningful  your traditional high payoff media, and how you might integrate social media and mobile phones. Consider how the country would be knowledgeable of a natural disaster across a large area and be sure you be with you the legal and regulatory landscape as well.Once you have crafted your MISO, you’ll need to develop MOE. Lastly you need to develop different MISO COA so that you can quickly change your shape fires depending on the outcome of your MISO and the ‘huge’ operation.As always, reader input is encouraged!

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Pin Point PSYOP – Influencing Needles in Haystacks

Pin Point PSYOP – Influencing Needles in Haystacks When we reckon of MISO we generally reckon in this area large-scale operations, that is, reaching everyone or large groups in an area. Alternatively PSYOP can be aimed at specific individuals or segments that have similar media habits. But, there are those cases where you need to get to some people who define predictable classifications.A case in point where you want to shape people who are passing through an area and direct them to a central point while you don’t want others to go there. This may be a situation where you want selected individuals to assemble in a location, but you don’t want to say adversaries or others.Another situation might be when you want to stop the movement of people through an area. You might want to do this because they would be in danger if they kept moving or it might be that it is operationally or politically wanted for these people not to leave their contemporary location.The most efficient technique might be to use IOs and NGOs to spread the world amongst their constituents if they can do this consistent with their organizational goals and philosophies. Another technique might be the use of loud speakers to provide verbal instructions to groups that need to be directed to central locations. Another might be to use roving tactical teams to the same. These kinds of campaigns disqualify announce messaging because they would get to audiences much broader than the intended recipients. Perhaps this all goes to show that PSYOP/MISO is very much a human business and constantly requires people skills. As always, reader input is appreciated.Photo source:  http://www.evilenglish.net/like-looking-for-a-needle-in-a-haystack/

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Does Cyberwar Mean Cyber PSYOP/MISO?

Does Cyberwar Mean Cyber PSYOP/MISO?The NY Times of 25 April 2015 ran “US Cyberattacks Target ISIS in a New Line of Combat” featuring the CDR of Cyber Mandate and DIRNSA (pictured at right) (see: http://www.nytimes.com/2016/04/25/us/politics/us-directs-cyberweapons-at-isis-for-first-time.html?_r=0which is also the photo source)The article focuses on the cyber mission of disrupting enemy communications and sowing distrust amongst potential recruits because their communications with the terrorist assemble are no longer secure.The use of cyber can be plotting of as an extension of President Obama’s philosophy of avoiding the use of troops on the ground and of favoring unique operations of all flavors.The article goes on to describe how these attacks are supposed to be targeting the money trail and by the use of cyber Military Deception (MILDEC). The article then goes on to chat about the balance between the proceedings and the revelation of sources and capabilities.Noticeably absent, at least in my opinion, were CyberPSYOP specifics. No one can deny that the Cyberattacks will have a psychological impact and are therefore PSYActs – but what in this area cyber oriented campaigns designed to hamper recruitment? When the article talks in this area ‘jumbling’ does it mean altering websites or Social Media to change the message from recruiting to warning the reader to stay away?What in this area specific cyber ‘leaflets’, e-mails, SMS, Tweets and other messages aimed at altering the actions of the target? Clearly now that the cyber cat is out of the bag, these kinds of actions would seem more than appropriate – if not necessary ones.If any of y’all out there see any articles describing CyberPSYOP/MISO – please send the links my way!

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Muppets and The Taleban

Muppets and The TalebanThe April 11, 2016 New York Times ran an article “New Muppet Helps Give Afghan Girls Role Model” (see: http://www.nytimes.com/2016/04/12/world/asia/afghan-sesame-street-introduces-zari-a-muppet-and-role-model-for-girls.html?_r=0, which is also the photo source).“Zari” pictured at right will be appearing on “Baghch-eSimsim” or Sesame Garden in Afghanistan. The new reputation is being introduced to provide a role model for girls in a country not exactly known for its ‘equal opportunity’.I’m a huge fan of Sesame Street, my kids grew up on it and I consider the Puppet Museum in Atlanta as one of my favorite places. I also believe that we buy many of our values and habits while we’re kids, so the concept of using entertainment to convey messages and values makes a fantastic deal of sense.In fact, two years ago I did a posting on Palestinian children’s programming (see: http://psyopregiment.blogspot.com/2013/04/early-shape-is-hard-to-overcome.html).Going back to Afghanistan for a moment – who is watching? According to the INTERNEWS project (http://data.internews.org/af-media/, the map source) 45% of the country owns a TV set, in a country where illiteracy is pegged at 41%.It should also be noted that there is a spillover factor to adult viewership as well. We could speculate that these 25 minute programs are aired during the day and that most of the adults home at that time are women giving Zari a twofer in empowerment messaging.It would be fascinating to see if these programs are watched and if they have any long-term effects. If anyone has any research or references in the area of the shape of children’s programming – I’d appreciate the pointer.

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