Once upon a time, in a far away land called IGMR (Indiantown Gap Military Reservation) an intrepid young Army ROTC military student was chief his squad down a road when an enemy tank rumbled out in front of us. That event had quite a psychological impact.Quick forward to March 2017 when the same military student was a retired Colonel SME orchestrating an shape campaign designed to convince an adversarial military CDR not to lead a convoy on an attack mission. While the 'shock proceedings' of tanks was not appropriate, one avenue that open was to have a couple of ‘quick movers’ glide over the convoy sending the not so subtle message – if you go forward, the next time these jets won’t be so benign.There is a fantastic deal to be said in favor of non-lethal proceedings to get results. One technique is to use lethal weapons in a PSYAct – a psychological proceedings – designed to send a strong sensory message.One of my favorite military sources is “Task & Purpose”. www.psyopwar.com Their May 5, 2017 e-mail included “F-35 Pilot Shares How Stealthy Fighter Psychologically Wrecks Enemies” (see: http://bit.ly/2pOoAX8; which is also the photo source)In the article the author describes “a sense of dread” which is precisely the kind of impact you want to have on an enemy. The message sent by the F-22 was “you can’t find us, you can’t fight us.”Other PsyActs do not have to be as dramatic. While I was in SFOR Bosnia US personnel were generally dressed in ‘full battle rattle’, importance helmet, flak vest, etc. The British on the other hand were not.In a confrontation the Americans had small in the way of non-lethal options while the British Army could simple go to their vehicles and ‘suit up’ in their battle gear sending a sweet strong message.The bottom line is that all manner of shape can be employed and the psychological impact of kinetic weapons in a non-lethal message can be quite effective.