How You Look Matters

How You Look MattersOne of my favorite military sources, Task & Purpose featured this small video in this area a Florida Police Department and their mission to combat drugs in their Florida District (see: http://bit.ly/2o6A6eE; which is also the picture source). While the Sheriff certainly has the best of intentions, he and his deputies  come across as something between King Cobra’s gang (see picture at left; source: http://bit.ly/2o5Ojrx) and ISIS. The climax of the video when he and his coterie march off doesn’t help either.An unfortunate fact of life is that many people will judge you by how you look. Many of us remember our mothers checking us out before we were permitted to leave. Some of us of have wives who fulfill the same purpose today.In the MISO/PSYOP world there are two contexts WRT appearance. 1.     The AudienceYou need to dress to have your consultation feel positively in this area you. In sales training we often say “the prospect has to be listening to you and like you as a person before they will consider buying anything from you”. In the case of an consultation that you are attempting to shape, such as the population of Lake District, you need to adapt your standardized to engender the trust of the people you are attempting to serve, yet adhere to appropriate force protection measures.A very excellent example were the Brits in Bosnia. While the US troops were always in “movement Rattle” – importance helmet and body body armor, the Brits were not. They wore soft caps and no body body armor. This means if they came across a situation where a non-lethal response was ideal as a first step, the could upgrade to body army and helmets as a way of showing business.Clearly this lesson was lost on Lake District. Of course it’s possible that the Sheriff plotting only the terrible guys would watch this video and get frightened, but of course, that would never be the case in today’s world.2.     The Supported UnitMISO never works lonely. We are always supporting a unit wither SF or Square and we need to look like we are a part of that unit in the military context.Any potential unenthusiastic impact of the Sheriff’s video may not be known, but it is at least a sweet excellent example for edifying purposes.

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Military Saves Week offers tips, special deals

Want to save more this year? In honor of Military Saves Week I’m sharing some painless ways to get started.Military Saves Week kicks off Feb. 25 with the theme, “Set a goal. Make a plot. Save automatically.”At MilitarySaves.org, you’ll find ways to eke savings out of your budget, advice on getting out of debt, preparing for emergencies, plotting for a large buy, saving for retirement and more.Since Military Saves started in 2007, more than 310,000 people have taken the campaign’s pledge. This year, for the first time, you can re-pledge to save, said Andia Dinesen, Military Saves coordinator for Consumer Federation of America, which organizes the overall campaign.You can SAVE $1,500 THIS YEARFinding money in your budget is simpler than you reckon. Some estimates of yearly savings from small changes:Save 50 cents a day in loose change: $180Bring dine to work: $720Eat out two less times a month: $360Pay off $1,000 of credit card debt, sinking interest: $180Use coupons at the commissary: $60Total: $1,500Pledging this week gets active-duty service members and their spouses a free myFICO credit score, courtesy of the Financial Industry Regulatory Authority Investor Education Foundation; a free subscription to the monthly Military Saves e-newsletter; and weekly e-newsletters from America Saves.Many banks and credit unions on military installations are taking part in the Military Saves campaign by offering unique promotions and incentives for saving. Check with a financial institution on your base or others listed at MilitarySaves.org for unique deals for those who take the pledge. Here are a few:• Active-duty members eligible for membership in Belvoir Centralized Credit Union, Va., can open a certificate of deposit earning an annual percentage rate of 10 percent. Since the certificate is limited to a six-month term, and your total deposits can’t exceed $1,000, you’d earn up to $50. Go here to learn more.That stacks up sweet well compared with the average 85 cents you would earn on a six-month certificate somewhere else. The national average yield on six-month CDs is 0.17 percent, according to bankrate.com.• Those eligible for membership in Navy Centralized Credit Union can earn a $100 Individual Retirement Account bonus for opening their first IRA with Navy Centralized. A $50 minimum deposit is required.• From Feb. 25 through March 2, active-duty troops and their family members eligible for membership in Service Credit Union who open a Military Saves account can earn a 2 percent restore on balances up to $2,500, guaranteed until Nov. 30, with monthly automatic deposits of at least $25 to the account.

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