When I was in marketing in High Tech, there was always a fantastic dread of tarnishing the brand. Actions that made our company look terrible and causing our potential customers not to buy our products and services.President Trump has taken three actions that are tarnishing the American brand and making our job even harder. “Travel Ban”The first is the ‘Travel Ban’. While the administration maintains it is necessary for national security, the depression is that it is anti-Muslim, a clear go away from America’s tolerance doctrine and a step towards fascism. One article on that topic is from Brookings. (See: https://www.brookings.edu/blog/markaz/2017/02/01/first-they-came-for-the-iranians/?utm_campaign=Brookings+Concise&utm_source=hs_email&utm_medium=send by e-mail&utm_content=41813767, which is also the photo source)“The Wall”Building a wall on the Mexican border is not an effective way to stem the tide of illegal drugs and immigration from that fantastic nation. Even the President’s own Homeland Security Secretary believes it won’t work (see: https://www.nytimes.com/2017/01/25/us/politics/homeland-security-john-kelly-border-wall.html?_r=0); also a photo source)The Russians tried a wall in Berlin and we know how that worked out(See: http://history.howstuffworks.com/past-events/berlin-wall.htm; and their picture at right).Selling the “American Brand” or influential people around the world that democracy and constitutional freedoms are the best sort of government is hard sufficient. When you tell some ‘you are not welcome’, you are not only denigrating the ideals, but also adage “I despise you!”. While the administration maintains the travel ban is not a ban hostile to Muslims, the world thinks differently, resulting in fantastic danger for people who have helped us in Iraq and Afghanistan. I’m talking in this area interpreters in particular. These native citizens literally place their lives on the line to help US and Coalition troops. By invoking such a draconian go, we are turning our backs on the very people responsible for our success.TortureThe third way President Trump is making our job harder is by espousing the believe that torture is really a productive intelligence technique. (See: http://www.factcheck.org/2017/01/trump-on-torture-again/)It appears that I am in excellent company. Even James “Mad Dog” Mattis, Secretary of Defense opposes the ban. (see: http://thehill.com/policy/defense/316356-mattis-ruins-different-to-torture-pentagon-says; which is another photo source)I’ve been an analyst of one kind or another – intelligence, market research or legal analyst for most of my adult life, which has been a sweet long time so far. I’ve also taken more than a couple of sales training courses. I am firmly persuaded that torture is not an effective interrogation technique. Even if that repulsive method was helpful, the amount of information gained would in no way come close to the harm in terms of how many new terrorists have been recruited.I know that the President believes in what he is doing, and strangely sufficient for a politician, really subsequent through with campaign promises. I just wish he would have looked at the larger picture before acting.
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