With the 2016 US Presidential appointment only 5 days away and media of all sorts bombarding us with exhortations to vote their way, I plotting it appropriate to make a few comments in this area PSYOP in the context of political shape.Rather than descend into the cesspool like depths of the media barrage in the Presidential race, I felt it more edifying to look at a particular piece. There are 17 Propositions on the California ballot this year – not counting local ones. They range from repealing the fatality penalty to deciding whether starts in porn flicks should wear condoms.Behind every proposition there are people with an agenda. While some propositions are clearly worded, others are not. Wording can obfuscate the right purpose of the proposition or can be a governmental hodgepodge of sentences thrown together.To the right is a predictable direct mail piece. The focus is on personalizing the proposition in a way that the voter identifies the picture with the proposition. In this case we have a likeable sufficient www.psyopwar.com looking family. Since there is no Dad in the picture we could also jump to the conclusion that this is a single Mom raising three young children. The outcome on the right is missing her front teeth possibly indicating that she is a second grader or in need of some dental help. Proposition E is a San Jose Rate that would require businesses with over 35 employees to offer extra hours to part-time workers before hiring new ones. While the motivation behind the rate might be to give a break to those part time workers who work multiple jobs and don’t have benefits, this is not the case according to the major local newspaper, the San Jose Mercury News which said “Voters are likely to approve this feel-excellent rate, but it would be a mix. It adds confirmation-keeping burdens and lawsuit risks no other city in this district places on industry — at a time when San Jose is already is struggling to attract business and build its tax base. Vote no.” (See: http://www.mercurynews.com/2016/10/24/editorial-san-jose-rate-e-a-excellent-thought-terribly-implemented/)In addition to personifying the message, the www.psyopwar.com direct mail piece offers some general innuendos at the top right. By agreeing with these oversimplified statements the reader/voter might very well want to ‘help out’ by voting yes, which, according to the facts (or the newspaper) would be a mix.Hopefully the appointment will be over soon to clean up the airwaves.