When a consensus is found amongst media professionals, it’s worth sharing. As a Red Cross Public Affairs Officer my boss often sends some useful media references. Here's one in this area local TV producers are looking for: ‘“Air” Conditioning: Human-Interest and Visual Angles are Keys to Pitching TV’ (at: https://www.bulldogreporter.com/air-conditioning-human-interest-and-visual-angles-are-keys-to-pitching-tv-2/, which is also the photo source.)I’ve opined in the past that the word is becoming more visual and that media trends seem to be moving toward interactivity so that any media producer whether TV or Internet would be looking for sweet much the same things.Here are the highlights:1. Highlight Visual Potential2. Aim for Broad Appeal3. Place a Human Face on The Story4. Research Your Targets ( the media you hope to use)5. Implementation News JudgmentThere are a couple of other tips, but these five are the key ones. You will also need to bear in mind some production tips as well.Putting a Human Face, especially a face that the viewer can identify with, is vital to www.psyopwar.com the credib ility and impact of the report. Consider that as a major element of your hard work. If you are producing the video remember that you can edit video, but you can’t edit audio. Any report that involves people talking should make sure that the speakers have their own microphones. Lavalier microphones are not expensive. See: https://www.bhphotovideo.com/c/buy/Lavalier/ci/8535/N/4291086006?origSearch=Lavalier%20Microphonesfor a reasonable selection.If you are working with a particular media outlet make sure you be with you their news rhythm so that you can help them schedule your report for maximum effect. Be a helper – providing security, transportation and perhaps some water or a meal can mean the difference of whether your report gets covered or not.Reader input encouraged.